GAITHERSBURG, Md., Oct. 21, 2026 — Meridian Digital today relaunched its website, meridiandigital.org, rebuilt around a single promise to roofing and HVAC contractors: booked jobs, not leads. The centerpiece of the new site is Mia, the company's AI receptionist, whose handling of a real after-hours call visitors can hear in full on the homepage.
Industry call data shows the stakes — home-service businesses miss 41 percent of their calls on weekends (ServiceTitan, 2023), most of them arriving while crews are on a roof, in an attic, or driving between jobs. Mia answers every call in the shop's own name, day and night, asks the qualifying questions specific to the trade, captures the homeowner's details, books the appointment directly onto the shop's calendar, and sends the owner a summary the moment the job is booked.
"Contractors don't lose jobs on the roof — they lose them on the phone," said Jeremy Burkett, founder of Meridian Digital. "A homeowner with water coming through the ceiling isn't leaving a voicemail and waiting. She's calling the next company. Mia makes sure there isn't a next company."
The relaunch also introduces a free two-week pilot: Mia is connected to a shop's existing business number — no new phone number is required — and every answered call, text conversation, and booked appointment is tracked for review before the shop decides. Service plans are month-to-month: Steady at $900 per month, Full Calendar at $1,800 per month, and Market Leader at $3,200 per month, each built around qualified appointments booked rather than impressions or exposure.
Meridian Digital serves roofing and HVAC contractors in the Washington, D.C. metropolitan area, including Montgomery County, Maryland, and Northern Virginia. Shops can hear Mia and request a fit call at meridiandigital.org.
About Meridian Digital
Meridian Digital is an AI lead-generation and appointment-setting service for home-service contractors. The company runs local advertising, answers and follows up with every lead in seconds, and books qualified appointments onto the contractor's calendar. More booked jobs, less phone tag.
Meridian Digital